PackagingDesign

Strong Sea – strong Coffee – strong Performance

Coffee has been one of the trends in the food sector for many years. Quality and individuality are among the main selection criteria of the upscale target group.

For the private label of the beverage retailer Peters & Rass, we developed a packaging range for their coffee assortment. Based on the design concept of the website, we work for the different types of coffee with water levels and different shades of the North Sea in wind and weather.

Depending on the weather, the position of the sun, the incidence of light, the water level, the time of day and the season, the colours and nuances of the sky and the sea change. For coffee, there are also numerous factors that influence taste, aroma, acidity and intensity.
For the visual representation of a coffee's taste profile, we developed a coding based on the colours and nuances of the sky and the sea, as well as on different water levels.

Client Getränke Peters & Rass // Industry Food // Disciplines Packaging Design :: Logo Development :: Visual Identity :: Typography :: Illustration :: Text :: Print