Ads support communication and force the establishment of contact
The KVH Kassenärztliche Vereinigung Hamburg commissioned us to develop an advertising campaign for a subsection of their service segment.
The Kassenärztliche Vereinigungen are the link between health insurers, physicians and patients. Part of their job is to communicate the often complex guidelines to which resident physicians are subject. To assist physicians with their various issues, the KVH has established an advisory center that is divided into different segments.
Part of the task was to force the communication between the doctor and the consulting center. For the headlines, we used the medical language world. We create connections between bodily functions and the consulting segments of KVH.
The overlapping transparent circles symbolize the information structure, which splits from the large core topics into smaller and smaller sub-areas, overlapping again and again in terms of content.
Client Kassenärztliche Vereinigung Hamburg // Industry Healthcare // Disciplines Ad Campaign :: Visual Identity :: Print :: Typography :: Text :: Illustration